Sunday, September 05, 2010

Das Auto



the simple tagline “Das Auto,” German for “The Car.”


I think its a tad better than the previous tagline “Aus Liebe zum Automobil,” which was launched at the 2003 and translates into “For the love of the automobile".


here is the commercial for the Mark 6: http://www.youtube.com/watch?v=GytkdVh-Nps&feature=related

but here is an interesting story found at: 

Volkswagen sued by an Indian for copyright infringement
Filed by: Nitin Das who was running a flourishing chain of automobile repair workshops under the name of ‘Das Auto’
Against whom: Volkswagen India
Base for case: Infuriated at Nitin Das’s brand name (pic.-1) being used as Volkswagen’s tagline (pic.-2), without his prior permission.

    

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